''Eva'' was a weekly women's magazine which was published between 1933 and 1968 in Milan, Italy, with a two-year interruption. Its subtitle was ''settimanale per la donna italiana''. ''Eva'' was one of the leading illustrated magazines (Italian: Rotocalchi) of the period.

History and profile

''Eva'' was launched by

Ottavia Vitagliano Ottavia Vitagliano (née: Mellone; 1894–1975) was an Italian writer, editor and publisher. The daughter of Igino Mellone and Giulia Piacentini, she was born in Milan. She became manager for her own publishing house and founded and edited various ...

in 1933, and its first issue appeared in April that year. Its publisher was Edizioni Vitagliano based in Milan. In 1964 Rusconi acquired the magazine and owned it until 1968 when it was folded. The magazine temporarily ceased publication between 1943 and 1945. It had 11 black and white pages at the start. Its page number was expanded to 32 in the period between 1952 and 1953. The magazine was published in oversize

tabloid format A tabloid is a newspaper with a compact page size smaller than broadsheet. There is no standard size for this newspaper format. Etymology The word ''tabloid'' comes from the name given by the London-based pharmaceutical company Burroughs Wel ...

using a velvet-like

rotogravure Rotogravure (or gravure for short) is a type of intaglio printing process, which involves engraving the image onto an image carrier. In gravure printing, the image is engraved onto a cylinder because, like offset printing and flexography, it ...

printing.

Content

''Eva'' was a mainstream women's magazine and covered articles on fashion, beauty hints, material on home and family. During its early phase ''Eva'' covered news about royal families and the Mussolini family. Its fashion content was very comprehensive. In addition, it frequently featured news about the leading American movie stars. The magazine had an advice column, ''Solo per te – lettere a Sonia'', targeting women. Ottavia Vitagliano edited this column under her

pseudonym A pseudonym (; ) or alias () is a fictitious name that a person or group assumes for a particular purpose, which differs from their original or true name (orthonym). This also differs from a new name that entirely or legally replaces an individua ...

Sonia. It also featured romantic fiction and featured the week's horoscope. Like many other leading Italian magazines of the 1930s ''Eva'' employed the photographs taken by the German photographer Paul Wolff through the

Schostal Schostal Photo Agency (Agentur Schostal) was an Austrian press photo agency, named for its founder, Robert F. Schostal. Photographers The Agency represented 408 photographers. Some are still of renown, such as Trude Fleischmann, Kitty Hoffmann, , ...

agency.

References

{{DEFAULTSORT:Eva 1933 establishments in Italy 1968 disestablishments in Italy Defunct magazines published in Italy Italian-language magazines Magazines established in 1933 Magazines disestablished in 1968 Magazines published in Milan Weekly magazines published in Italy Women's magazines published in Italy Women's fashion magazines